Make health and wellness a resolution that you can keep
Filed under: public health, Social Marketing | Tags: health, nutrition, obesity, physical activity, smoking, United States, wellness |
New Year’s resolutions are easier said than done. A partnership of Columbia University’s Mailman School of Public Health, Johns Hopkins University’s Bloomberg School of Public Health, and Syracuse University’s Newhouse School of Public Communications aims to ease the pressure with Healthy Monday. Healthy Monday will be a weekly series of national health observances on – you guessed it – each Monday of this year designed to deliver evidence-based health campaign to reduce factors related to leading causes of death for Americans: poor diet and inactivity, smoking, and alcohol misuse.
I really like how this campaign has incorporated ways for individuals to take action as well as organizations to coordinate events and meetings. Activities such as the Monday Mile encourage participants to increase physical activity and you can get some support (and incorporate social persuasion to promote adherence) by starting and/or joining a Move It Monday club. My major criticism is that they seemed to have missed an opportunity to include elements of social networking. It would be great even if they had pointed out tools such as Google Calendar, Meetup and others to help groups coordinate better at the community level or encourage individuals not associated with the community to take on the responsibility of starting a group.